Monday, May 28, 2012


Founded by jewellery designer Birgit Marie Schmidt and creative strategist Sofus Graae, their designs are an expression of their Central European and Scandinavian background in combination with their British education and lifestyle. At the core of the company is the goal of delivering the highest quality product made with integrity, passion and awareness. Each design is intended to bring an inspired and sophisticated edge to the jewellery market and ultimately, into your hands and home.

Vienna born and raised Birgit Marie Schmidt received her MA in Goldsmithinging and Jewellery at the prestigious Royal College of Art in London, following a strong urge of working with wearable objects after being trained as an architect at the University of Applied Arts, Vienna in the Masterclass of Zaha Hadid.

Copenhagen born Sofus Graae has been educated in graphic design and film post production and has a diverse background in the creative industry working in Copenhagen, Vienna and London. In his career he has worked on various story driven projects ranging from product design, brand development to management in the movie industry.

In 2011 the collection “I Can’t Seem to Get Rid of the Horses” received the Theo Fennell ‘Best in Jewellery’ Award, the Wolf&Badger Graduate Award for Jewellery and the Matthews Wrightson Starting Your Own Business Award.


Photography: Nick Clements

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